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Bremen, Germany, 15 03 2007, 12:10:35
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WELCOME to CWC Design Support System Website
The phenomenon of globalization and especially of its web appearance requires all global companies and organizations with world-known brands to adapt their official face to the different understanding, aesthetic needs and visual perception of their international audiences. In other words, the only way the giant international companies can capture customers' attention and build trust and loyalty in their minds is to create a customized online corporate visualization. Moreover, to be fully effective and successful, this online presence should be culturally based. This project has a main focus on researching the web cultural-customization issues, identifying all known peculiar cultural values (basic cultural dimensions) and providing a practical set of design patterns for implementing a culturally adequate web corporate visual identity.

Creation of Cultural Model
Considering that a big number of empirical studies and research work are needed for implementing a precisely working system that successfully explore the impact of cultural background on localized web design, Our system is trying to provide multicultural web design strategy that can serve as an assisting tool when a customized corporate web site is building. This strategy consists of several strongly related phases which are equally important for cultural web customization. These phases are as follows: Research Work, Design of Cultural Model, Prototype Implementation, Development of working website. Taking into account that three of described phases (Research work, Prototype Implementation, and Development of working website) are rigorously specific and normally depends on concrete corporate concept of the company, particular market and other similar factors which can no be comprised in one set (all steps of these three phases just have to be accomplished in every particular case), we offer a practical set which contributes to creation of appropriate cultural model that represents the typical cultural values of targeted audience. Click the button to create your cultural model.

Latest News
25.07.2006

eBay Tries to Expand Globally Without

Offending Locally eBay, despite doing business in more than 20 countries, still earns the bulk of its revenues from US sellers... read more

18.07.2006

China: 120 Million Internet Users, and Counting

The China Internet Network Information Center says that there are now 123 million Chinese Internet users, up 20% over a year ago... read more
Links
Web Globalization

www.lisa.org
www.commonsenseadvisory.com
www.bytelevel.com

Cultural Customization

www.theculturallycustomizedwebsite.com
www.geert-hofstede.com
www.amanda.com