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Bremen, Germany, 15 03 2007, 12:10:35
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Create New Cultural Model
1.Project Name
This is used for all further access to this particular cultural custamization model.
2. Supervisor
User and/or Group that supervises this project.
3. Additional Information
Any relevant information, commnets, notes, etc.
4. Status
Private    Public  
5. Results
Save all results on CWC server    Send the results to supervisor’s email  

Open Existing Cultural Model
Choose Existing Cultural Model
This Cultural Model presents the main cultural differences between two particular countries of interest.

Additional Info: Cultural Model
Design of cultural model is the second phase of supporting multicultural strategy. The main function of this model is to form a set of appropriate design patterns useful for localizing corporate web interface on a relevant cultural level and avoiding implementation of offensive web appearance which could have a negative effect on the target audience. The process of creating CM consists of several stages. In the beginning the most relevant information from research phase has to be additionally analyzed in terms of specific cultural understanding and prepared for further manipulation. Then, a special cultural database is created, filled in with all important elements that have a relation to local cultural behavior and attitude. Based on this database, a comparison between cultural values of investigated culture and those of original one (the original culture for which the corporate website is created) might be conducted. The results of this comparison should give a clear answer which cultural elements have to be changed and how it could be done. Finally, having this information, a cultural model including all specific details can be created, followed by further prototype implementation and real localized website creation. CWC offers already existing Cultural Data Base which can be used for comparison of different cultural characteristics between the original and targeted country. This DB consist of seven cultural categories which cover the main characteristics having influence on creating culturally customized corporate web designs. These categories are as follows: National standards, Language and Typography, Colors, Imagery and Icons, Page Layout, Cultural Dimensions, Other Characteristics. After comparing the cultural elements of already mentioned categories, the system presents an overview of what has to be changed and how exactly it could be done, so that an effective localized corporate website can be created.